A strong, diversified technology economy, educated
work force, entrepreneurial spirit and impressive quality of life
set Treasure Valley apart when it comes to business. The
Treasure Valley represents the Boise-Nampa MSA, including Ada,
Boise, Canyon, Gem and Owyhee counties.
Forbes magazine recently named Boise the second-best place in
the country for business and careers. For the past five years,
Boise has been ranked near the top in this
A 2007 survey conducted by the
Virginia Tech University Department of Urban Affairs and Planning
identified Boise as one of the world's emerging knowledge
"Boise, Idaho, is
part of a growing community of so-called emerging high technology
regions. Even though Boise's high-tech economy is small when
compared to places like Silicon Valley or Seattle, the technology
community in the Treasure Valley is highly specialized and very
entrepreneurial. The region is home to leading high-technology
employers such as Hewlett-Packard and Micron Technology. These
firms contributed to the creation of a skilled labor pool and the
formation of many dynamic and entrepreneurial startups. "
- Heike Mayer,
Assistant Professor, Urban Affairs
and Planning Program, Virginia Tech-Alexandria Center
Population within a 45-minute drive area: 632,000
Total Workforce: More than 330,000
- More patents are generated per capita in the Boise Valley than
any other region in the country
- Nearly 110,000 of the workforce are degreed workers.
Average Commute Time: 81.0 minutes
Average Age: 33.1 years
Elevation: 2,842 feet above sea level
- January, 29.9° F
- August, 72.2° F
- Annual Average (Mean): 50.9° F
Average Annual Precipitation: 12.11 inches of rain, 20.9
inches of snow
Source: Idaho Department of Commerce & U.S. Census
Bureau. "Boise-Nampa MSA" includes Ada, Boise, Canyon, Gem,
and Owyhee counties.
Location and Geography
The Treasure Valley is located in
southwest Idaho 430 miles from the seaport terminal of Portland,
Oregon; 384 miles south of Spokane, Washington; and 360 miles
northwest of Salt Lake City, Utah. Boise's location serves as a
conduit to provide highway, air and rail access to the Northwest,
allowing market access to 66 million consumers within a 750 mile
Known as the City of Trees (derived
from the French word "Les Bois"), Boise's early roots are centered
on the Oregon Trail days when the city served as a rest stop for
west-bound settlers. Serving as the state capital of Idaho, Boise
is the state's hub of commerce, industry and transportation.
Treasure Valley residents have access to endless mountains, rivers
and lakes. Just a few miles north of downtown are the Boise Front
Foothills that offer an elaborate trail system for hiking and
mountain biking. The Boise River, which runs through the middle of
the city, is a popular destination for swimming and rafting.
Skiing, snowmobiling, kayaking, and fly fishing are just a few more
outdoor recreational activities that can be enjoyed right outside
Boise's and the Treasure Valley's backyard.
Forbes ranks Boise #15 in America's
Fastest Growing Cities. (January 2013)
Boise is the 3rd lowest-cost place
to do business in the Pacific according to KMPG. (March 2012)
Wall Street Journal and Inc.
Magazine rate Boise as one of the best places in the US to live and
CNNMoney.com ranks Boise as #3 among
the 25 Best Places to Retire in the
nation. (September 2011)
National Geographic Adventure says
the Treasure Valley is one of the Top 31 Best Live & Plan
The median priced home in Boise and
Ada County is $147,000 and nearby Canyon County $79,000.
(Intermountain Listing Service, 3Q11)
The airport serves about 3 million
passengers a year and is less than five miles from downtown
Bureau of Labor Statistics ranks
Idaho #3 Highest Projected Percentage Job Growth,
2008-2018 (September 2011)
Idaho Northern & Pacific
Railraod (INPR) provides freight service over four branch lines in
southwestern Idaho and northeastern Oregon.
Boise and Nampa, Idaho, are ranked
as the most secure locations to live in the United States among
large metropolitan areas with populations of 500,000 or
greater. (Source: Third Annual Most Secure U.S. Places
to Live rankings from Farmers Insurance Group of Companies)
- #11 Top 100 Best Places to Live
Livability.com, October 2013
- #7 America's Best Airports
Travel+Leisure, October 2013
- #4 Top Ten Downtowns
Livability.com, October 2012
- #6 America's Hottest Music Cities
The Atlantic, March 2012
- "Fittest Towns of the West"
Sunset, February 2012
- #5 Healthiest Cities
Women's Health/Men's Health, January 2012
- #2 Five Safest Cities for Driving in America
Allstate Insurance Co., September 2011
- #8, 10 Best Places to live in the U.S.
CBS Market Watch, August 2011
- #5 Best Performing Medium Metro, Summer
Headlight-LLC, October 2011
- #10 Best Places to Find A Job
The Fiscal Times, November 2011
The regulatory environment in the
Boise Valley is pro-business. Headquartered here are
Albertsons a SUPERVALU Company, Idaho Power, Micron Technology,
Simplot, URS, Amalgameted Sugar Company, Boise Cascade LLC,
and WinCo Foods.
Weyerhaeuser has a large campus
and technical center in the valley and Hewlett-Packard, one of
the largest private employers in the area second to Micron, has a
large Boise campus specializing in printers and scanners.
Technology investment is increasingly
important to the city, which also is now home to high-tech
employers including Sybase and Microsoft, which reently
purchased locally-owned ProClarity. Boise has thriving
in-bound technical call centers like Qwest, T-Mobile and DirecTV,
all of which are major employers in the Boise call-center
Home of Boise State
The Treasure Valley and Boise State
University are proud to be home to the 2007, 2010, 2014 Fiesta Bowl
Champions the Boise State Broncos! The Treasure Valley
enthusiastically supports the Broncos, selling out every home game
at Bronco Stadium, a 30,000 seat football stadium known for its
blue AstroPlay field.
Other institutions of higher
The region has made a long-term
commitment to work-force training, recently creating a new
community college to serve the Treasure Valley region.
Boise Airport - more than just air
Access. . .
Commerce . . .
Adventure. . .
Quality of Life .